For those who haven’t heard, the first trailer is out for Harry Potter and the Deathly Hallows. First thoughts are it looks good.

You can watch it in HD on the Apple site or visit the official website.

It looks like they’ve done a great job, but then you look at the price: an adult day ticket to all of the park is £50! Now I haven’t been to a Florida theme park in a while, but that seems a bit steep. The child prices are only slightly lower by all accounts (child being anyone aged 3-9, their definition seems to differ from most other people’s). Maybe this is the official price knowing full well that they’ll be doing lots of special deals, I hope so (I assume it’ll be covered by their multi-day passes). Mind you, even the price of food looks high; with £34 for a patter for four and £5.50 for a Cornish pasty.

OK, so it’s taken three years and £134 million (or £125m depending what you read) to build, and they have to pay £10 million a year to Rowling for licencing (I assume that’s on principle, it’s not like she needs the money) but £200 for a family of four is very steep for a day’s entertainment.

For the stars it must have been a bit odd as they’ve walked the actual sets. Must have been interesting for some of the cast to meet the people who will play them (Robbie Coltrane meets someone who I assume is Hargid).

Emma Watson, although earning less, ends up as the top-earning actress, apparently earning around £19m last year, which makes her 14th on the list of Hollywood earners. The only other woman in the top 20 was Cameron Diaz.

Rupert Grint comes in at 15th with similar earnings to Watson.

Harry Potter became the first new global superhero of the 21st century, with JK Rowling following JM Barrie, Arthur Conan Doyle and Ian Fleming as a writer who has created a character with universal appeal.

In one scene, “a horcrux [carrying a piece of Voldemort's soul] defends itself by producing nightmarish visions, and one shows Hermione and Harry embracing and kissing,” explained Yates. “It’s something intriguing and sensual for Rupert to react to, and Dan will be bare for that.”

via io9.